How do offline and online environments matter in the relational marketing approach?
نویسندگان
چکیده
منابع مشابه
The ecology of social interactions in online and offline environments
The rise in online social networking has brought about a revolution in social relations. However, its effects on offline interactions and its implications for collective well-being are still not clear and are under-investigated. We study the ecology of online and offline interaction in an evolutionary game framework where individuals can adopt different strategies of socialization. Our main res...
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BACKGROUND In order to design effective educational intervention for cancer survivors, it is necessary to identify most-trusted sources for health-related information and the amount of attention paid to each source. OBJECTIVE The objective of our study was to explore the sources of health information used by cancer survivors according to their access to the internet and levels of trust in and...
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The increased availability of and access to the Internet has resulted in online psychological assessment becoming an attractive mode of collecting data. However, equivalence between online measures and their offline counterpart cannot be assumed. The aim of the current study was to examine for the first time the online and offline equivalence of a commonly employed measure of gender role orient...
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چکیده زبان به عنوان یک وسیله در ایجاد و بازسازی سرمایه اجتماعی در چند دهه گذشته مورد توجه بوده است. اگر چه درباره سرمایه اجتماعی و سازه های مربوط به آن زیاد نوشته شده است ولی خیلی کم بر روی اینکه چطور زبان می تواند باعث ایجاد اعتماد یا بی اعتمادی بشود مطالعه ای انجام شده است. این مطالعه به منظور تحقق دو هدف انجام گرفته است. اول تلاش خواهد شد تا یک گونه شناسی از واژگانی که مردم کرد زبان شهر ا...
15 صفحه اولa frame semantic approach to the study of translating cultural scripts in salingers franny and zooey
the frame semantic theory is a nascent approach in the area of translation studies which goes beyond the linguistic barriers and helps us to incorporate cognitive and cultural factors to the study of translation. based on rojos analytical model (2002b), which centered in the frames or knowledge structures activated in the text, the present research explores the various translation problems that...
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ژورنال
عنوان ژورنال: Economic Research-Ekonomska Istraživanja
سال: 2017
ISSN: 1331-677X,1848-9664
DOI: 10.1080/1331677x.2017.1311224